汽车类院校一体化教师培养模式的研究

随着我国社会主义市场经济和职业教育的迅速发展,社会及企业要求学校毕业生要有一定的理论知识又要有很强的实际操作能力。新的人才需求要求有新的教学模式——"专业基础理论与技能实践一体化"教学模式,要成功地实施一体化教学模式,建设一支既能胜任理论教学又能指导实习操作的"双师型"教师队伍是实施一体化教学的关键。本文就汽车类院校一体化教师培养模式进行探索。     

基于工作过程的数控编程与操作课程学习情境设计

现代制造企业对高职院校学生的职业技能要求越来越高,开展课程教学改革,实施理实一体化教学非常重要。数控编程与加工课程是数控技术专业核心课程,开展基于工作过程的数控编程与操作课程学习情境设计,实施理实一体化教学,有利于提高学生职业技能的培养。     

湘桂铁路下穿全兴高速公路设计方案优化

新建湘桂铁路于DK233+503处下穿全兴高速公路,原设计采用顶进框架桥方案。通过对安全质量的可控性、经济、工期等方面进行综合比选,取消顶进框架桥,变更为公路箱梁桥上跨铁路方案,采用分幅封道、分幅施工,既安全快速地穿过全兴高速公路,又创造了良好的经济效益和社会效益,为类似的工程提供了一定的参考价值。     

How special rewards in loyalty programs enrich consumer–brand relationships: The role of self-expansion

Although brands offer different kinds of rewards through their loyalty programs, little is known about how they can impact consumer–brand relationships and brand attitude. How do loyalty program rewards influence the consumer–brand relationship? And which kinds of rewards establish or maintain closer relationships between consumers and brands than others? To answer these questions, the present research makes use of self-expansion theory (Aron & Aron, 1986) and two experiments that manipulate the extraordinary character of rewards offered to consumers. Our findings show that special rewards produce higher self-expansion than mundane rewards. Moreover, the positive effect of the rewards’ extraordinary character on brand evaluation, recommendation, and identification is sequentially and fully mediated by self-brand inclusion and self-expansion. Finally, we show that consumer satisfaction moderates the impact of special and mundane rewards on self-brand inclusion.     

Cash transfer program and child underweight—Empirical evidence from a causal mediation analysis

Despite the existence of a voluminous literature on cash transfer programs, little is known about their impacts on the underweight of children. To fill the knowledge gap, this study uses a unique individual panel data set to analyze how participation in the Children Sponsorship Program (CSP) improves underweight status among needy children and adolescents in Taiwan. This study examines not only the program effect on children's underweight, but also underscores the potential pathways behind the program effect by employing a causal mediation analysis. Our analysis finds that exiting the CSP has a negative impact on the improvement of underweight status. Moreover, eating breakfast every day and receiving pocket money from parents can be two significant mediators that link the effect of exiting the CSP and the change in underweight status among children and adolescents.     

Does participation in the sloping land conversion program reduce the sensitivity of Chinese farmers to climate change?

Over the last two decades, extensive literature has examined the socioeconomic and environmental impacts of China's Sloping Land Conversion Program (SLCP), a program that was launched in late 1990s to mitigate the environmental effects of agricultural production and reduce rural poverty. However, little empirical evidence exists with regard to the impact of SLCP on rural households' sensitivity to nature-induced changes and environmental challenges. In this study, household-level data covering the period 1995–2010 from five Chinese provinces were used to examine the effect of SLCP on farmers' sensitivity to climate change. The empirical results show that participation in SLCP significantly reduced farmers' sensitivity to climate change by reducing their dependency on land and natural resources for income, and by diversifying their livelihood options. Spatially, the results reveal that the effect of SLCP on farmers' sensitivity vary across regions. Specifically, SLCP was found to have a ‘rate effect’ on farmers in the Northern regions and a ‘level effect’ on farmers in the Southern regions. Likewise, we found that the effect of SLCP differs considerably across income groups, with the effect on low- and middle-income groups being most significant. The results indicate that subsidy is the main pathway through which SLCP reduces farmers' sensitivity to climate change. In contrast, we found inclusive evidence about the indirect effect of SLCP farmers' sensitivity through the promotion of non-agricultural employment. These results carry major implications with regard to the effectiveness of ecological conservation programs and their mitigation potential through building farmers' resilience in China and ecologically fragile environments.     

One size may not fit all: Welfare benefits and cost reductions with optional differentiated household electricity rates

We consider optional time-of-use (TOU) pricing for residential consumers, offered by a publicly regulated electricity supplier, as an alternative to a single TOU or flat rate structure. An equilibrium model explores and quantifies the effects of such pricing on welfare, consumption, and production costs. The supplier offers to each household a menu of possible rate structures obtained by maximizing a collective welfare function subject to three restrictions: Pareto efficiency, incentive compatibility, sufficiency of supplier revenue to cover costs. Simulations based on realistic calibration of the model demonstrate that optional pricing can increase overall consumer welfare and reduce average cost.     

The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers

This study examines the relationships among the perceived value of a loyalty program, customer satisfaction with a loyalty program, affective commitment, switching barriers, and customer brand loyalty in the hotel context. An online survey method with a quantitative approach was used. Our results from a structural equation model revealed that the perceived value of a loyalty program is essential in the formation of customer brand loyalty. Lastly, findings from an indirect analysis showed that affective commitment and switching barriers mediated the relationship between the perceived value of a loyalty program and customer brand loyalty. Overall, our research will help researchers and practitioners demonstrate to the industry that the loyalty program is a crucial strategy for customer loyalty and helps develop competitive loyalty programs for success.     

基于加强情商培养的本科工商管理类专业人才培养方案研究——以市场营销专业为例

市场营销专业是高校本科工商管理类专业中具有代表性的专业。企业需要高情商的营销人才,高校本科市场营销专业作为培养营销人才的重要阵地必然要加强学生的情商培养。为此,高校应从培养目标、培养规格、课程体系、教学改革等方面设计科学的本科市场营销专业人才培养方案,加强学生的情商培养,提高人才培养的质量。     

The comprehensive business exam: Usefulness for assessing instructional and student performance outcomes

The authors explore the results of the Comprehensive Business Exam (CBE) administered to business majors during their senior-year business capstone course. The study results identified students' SAT and grade point average as a predictor of CBE performance, and variables that explain the correlation between CBE performance, SAT score, and grade point average are discussed. This study expands the research stream by demonstrating how faculty can use CBE information to more deeply assess student learning at both the course and instructor level than is possible with the Major Field Test for Bachelor's Degree in Business.